Masterclass In Session: Fashion With Carven

Zang Toi. Jimmy Choo. Melinda Looi. Edmund Ser.

You've heard of them, wore them, seen them in the papers and magazines, and maybe took pictures with them at some glitzy fashion do.

Some of you probably think, "Wow, isn't this the life! I could probably do this too."

Hold that thought. A fashion designer and industry veteran has a few words for you before you jump in.

The latest in the MPH Masterclass series, Carven Ong's Guide to the Fashion Industry, is not merely a guidebook on how to become a fashion designer. Rather, it is tailored for all those aspiring to make the cut in the glamorous, yet competitive world of fashion.

Fashion designer Carven Ong packed the sum of his experiences in the fashion industry into this book's ten chapters for this purpose. "This book is an opportunity for me to share my knowledge experience on a wide range of fashion industry topics, with those who are interested in entering the fashion industry," says Ong.

Fashion-industry aspirants, whether one wants to be a buyer, boutique owner, or follow in the footsteps of Ong, will find much to appreciate in the pages.

Ong uses his own personal story - one of missed opportunities, luck, and determination - to illustrate the potential payoffs and pitfalls that lie on the road towards fashion stardom. Behind the glitz and glamour of the catwalk and dressed boutique windows is a lot of hard work and, for the unprepared, stress.

Carven Ong's web site and online showcase, www.carvenong.com.my

Readers will be guided towards the proper way to enter the fashion industry. But first: do you want to just design clothes in the background, or do you want a share of the limelight as the progenitor of your own styles? That sets the framework of your business plan, which Ong recommends one does first.

"Be prepared to run a marathon, not a sprint," he writes. "It won't be easy, and the stronger your foundation, the higher your chances of success."

Also outlined are some of the processes involved in product development, be it for a couture or prêt-à-porter (ready-to-wear) business, as well as things to note when sourcing and using materials such as fabric and lace, some branding and marketing strategies, advice on opening boutiques and online stores, and more.

Gifted in the arts and an eye for style, it was natural that Ong would embark on a career in fashion.

From humble beginnings, he is now the proud owner of a couture boutique, some fashion counters in department stores and his own fashion academy.

"A mixture of passion, good business sense and a willingness to take risks has gotten me to where I am today," he says humbly. "Recalling just how tough it was to get the right type of guidance when I started out, I want to help anyone who wishes to make a career out of fashion design."

Now, with this single volume, he can.

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Carven Ong's Guide to the Fashion Industry

Carven Ong
MPH Group Publishing
157 pages
Non-fiction
ISBN: 978-967-415-167-6

Buy from MPHOnline.com

News: Books, Lawsuits, And Stuff

• A book on being a 'submissive' wife becomes a hit in Italy and Spain, except with feminists (anybody remember our own Obedient Wives' Club?). A sexist "joke" book published by a Spanish company, meanwhile, was pulled off the shelves.
• A best-selling Saudi sci-fi book pulled off the shelves in Kuwait and Qatar, due to djinns. As we all know, djinns are bad news, which is perhaps why local publications such as Mastika occasionally warn readers about them. But the big question is: Can sci-fi as a genre exist when imagination is curtailed?
• Did an "evangelical celebrity machine" force a radio host to retract her claims that a Seattle pastor could be a plagiarist?
• A bunch of famous authors have condemned the amount of state surveillance as revealed by the world's biggest whistleblower of 2013, and are calling for the creation of a UN bill to protect civil rights for the Internet age. The list of authors petitioning for this bill is formidable. But will anything come out of it?
• A federal judge has tossed a lawsuit, filed by independent booksellers, that said Amazon and the big six publishers are trying to lock down the bookselling trade via Amazon's proprietary DRM in Kindle. And this little nugget from TIME seems to suggest that Amazon's apparent money-losing strategy with its Kindle e-reader is working.
• "Long-form, on the Web, is in danger of meaning a lot of words," writes James Bennet in The Atlantic. Time to rethink the terminology for 'long-form' journalism?
• Guilty pleasures: What's so guilty about them? "...the guilty pleasure seems to me the distillation of all the worst qualities of the middlebrow—the condescension of the highbrow without the expenditure of effort, along with mass culture's pleasure-seeking without the unequivocal enjoyment," writes Jennifer Szalai in The New Yorker. "If you want to listen to Rihanna while reading the latest from Dean Koontz, just go ahead and do it."
• "My education began in the library, where I read every book I could get my hands on. Before long, I wanted to be--among other things--a writer. I read books about it, and I learned that the chance of making a living writing novels was remote. But I also learned that if I got a job on a newspaper they'd have to pay me every week." Sir Terry Pratchett talks about his first job.
• Crowdfunded anthologies: what you need to know before jumping in.
• Hikaru Su- sorry, George Takei, a top 1000 reviewer on Amazon? Oh my.
• "Call me a defeatist, but honestly I'd be happy if a plurality of American college students could discern even the skeletal plot of anything they were assigned." Rebecca Schuman at Slate wants an end to college essays.
• "If a story is viral, truth may be taking a beating." So it seems nothing is too good to be true on the Internet - until it is.
  
  Speaking of viral: Did this blog publisher actually write this awful pitch? Because nobody can possibly be this daft. And multiple exclamation marks? Red flag!
• Whoa. Is THIS the state of our National Library now? Some of the pictures look a little old, though.
• Oh, yes ... Groupon's great idea for 'combating' the delivery drone scheme? Catapults. This thing just got ancient. Google, on the other hand, just bought a robot-engineering company. Retail Robot Wars, anyone?

You Don't Know PR Like He Knows PR

It was said that the Tang Dynasty calligrapher Zhang Xu produced his best work after a few drinks.

I wondered if the author of this book is similarly wired. How else to explain the outlandish ideas for the ads and public-relations campaigns he was involved in?

I mean, using a wild 'Canadian' bear (probably a grizzly) to sell bathroom tissues (and, later, having to track it down when it got loose)?

Trying to get David Copperfield to 'teleport' an SIA jumbo jet from Changi to Heathrow?

Staging a concert inside Sarawak's Mulu Caves?

Re-creating the splendour of ancient Rome at Singapore's Orchard Road - complete with real lions - for a perfume launch?

And it was his PR agency, apparently, that got the Singapore Girl into Madame Tussauds.

Regarded by some as "Asia's Mr Public Relations", Michael De Kretser has been in the PR industry for about four decades. His PR agency, MDK, began in modest settings such as his own condominium and an office space above an Indian restaurant in Kuala Lumpur.

After years of gallivanting around the world, setting up his out-of-the-box public-relations campaigns and growing his PR business, he is now the CEO of GO Communications Malaysia and also the chairman of the GO Group, a sprawling PR empire with partner offices in such places as Bangkok, Beijing, Colombo, Manila, Mumbai, Shanghai, Tokyo and Vientiane.

De Kretser's remarkable rise in the competitive world of public relations and some of his (mis)adventures en route to the top can now be found in his book, GO For It!.

While public-relations people can learn (a bit) about damage control and how to mount a PR campaign from it, the book is really about the inspirational story of a successful public-relations practitioner who, from humble beginnings, set out to make it big against all odds.

Between battling health scares, boosting brands, and saving tourism industries, De Kretser somehow finds the time to date one of the Supremes, hobnob with celebrities and the celebrated aboard Malcolm Forbes's luxury yacht, play a game or two of cricket, and much more. With lots of spirit and spirits.

Packed with amazing anecdotes and the sharp wit and candour he's known for, De Kretser's book will not only titillate, amuse, and shock but also inspire and make you believe that all things are possible when you say GO instead of NO.


Royalties from sales of the book have been pledged to charity.

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GO For It!

A Roller-Coaster Public Relations Adventure

Michael De Kretser
MPH Group Publishing
157 pages
Non-fiction
ISBN: 978-967-415-166-9

Buy from MPHOnline.com

News: French Lit Frustrations, Angry Birds, And Durians

"Why don't French books sell abroad?" asks the BBC. "...when it comes to post-war literature, it's a different story. Even voracious readers often struggle to name a single French author they have enjoyed."

A bookseller there had this to say: "The books on offer here are very different from in the UK. French books are precious, intellectual - elitist. And too often bookshops are intimidating. Ordinary people are scared of the whole book culture."

Ooo. In short, les livres sont trop français. Too ... 'French'.

Buuut...

...French writers insist that the sins they are accused of - abstraction, lack of plot and character, a preference for text over story, contempt for the non-literary reader - are a cliche perpetuated by Anglo-Saxons with little knowledge of how things have changed in recent years.

"Personally I am fed up with all the stereotypes," says [French writer Marie] Darieussecq. "We're not intellectual. We're not obsessed with words. We write detective stories. We write suspense. We write romance.

"And it's about time you started noticing."

Pour quoi tant pétulant, madame?

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One more stumbling block to Amazon's drone-delivery army: angry raptors. And this guy, who has reportedly pledged to shoot down any drone he sees.

Meanwhile, an "unusual" number of snowy owls are spotted in the US. Hmm hmmm hmmmm.


What else is happening:

• A different kind of artefact: The "artful accidents" of Google Books includes scans of employees' hands as they flip the pages.
• Reading can be hazardous: the 'confessions' of a judge for this year's National Book Awards.
• Readers of The Guardian recommend these self-published works. Are these truly the diamonds among the duds?
• Linguists find ways to, like, distinguish statements from questions in Valley Girl-talk, for sure. Like, totally.
• Mixed results for bookselling in Mexico after book prices are fixed. "...the law that was passed had no provisions for enforcing it, and so the situation has become ever more chaotic. Booksellers who follow the law are undercut by others who don't, and the latter aren't penalized — and this is an issue that's particularly bad for smaller or farflung bookstores, which the law was meant to support in the first place."
• Lingerie in literature: "underwiring" for stories? Probably not for men.
• Yeah, why do we value gold? "Chemically, it is uninteresting - it barely reacts with any other element," the standfirst goes. But gold is valued partly because of that attribute.
• Dunia nak kiamat? Sebab orang puteh tulis surat cinta kepada durian. Sorry, not going to translate.
• The literary feuds of 2013 because why not?

News: Amazon Drones, Books Of The Year, And Subatomic Sex

It's that time of the year, when everybody compiles a list of best/worst/overlooked/overrated books.

The Guardian's list of 2013's best books is out, kicked off by Tash Aw's Five Star Billionaire. It wasn't even December when they released the list.

Slate's book critics think your 2013 reading list should have included these "overlooked" books. Meanwhile, somebody at Newsweek tries reviewing the best Goodreads books of 2013 without reading them.

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So, yes, Amazon plans same-day deliveries using drones. Joyce Carol Oates has some thoughts about that, and TechCrunch sees several obstacles to Amazon's goal of setting up an army of delivery drones.

In response (and for a lark), Waterstones 'introduces' its own army of OWLS (Ornithological Waterstones Landing Service), which is not exactly an original (or serious) idea.


Meanwhile:

• "Particular ways of being wrong": review the book, not the author.
• The latest Programme for International Student Assessment (PISA) survey reveals that Malaysian students scored higher in math but lower in science and reading. Does this mean tougher times ahead for publishers?
• Meet Kenny Leck of BooksActually, an independent bookstore in Singapore. "King of the book geeks"? Really?
• Helpful definitions for modern authors are ... not very helpful.
• David Sedaris wrote an odd obit to his sister who committed suicide. One of the deceased's friends had something to say about that.
• Aaaand Manil Suri wins the Bad Sex in Fiction award for the "subatomic bisexual orgy" in his novel, The City of Devi. Apparently, Suri is a maths professor. Figures, doesn't it?

It's a short list, but I was busy for the past few weeks and I was away for the weekend. I might be sharing some photos from that weekend vacation later, because I'm not really deep into book-related stuff at the moment.

But I miiight take a peek inside the Big Bad Wolf's lair (between 6 and 15 December) and see what's inside.

News: E-Reading In Japan, And What Twain Did Not Say

One reason why Japanese readers are not taking the e-book leap: "differing cultural notions of convenience".

"Japan is much smaller than the U.S. in terms of land area, but there are so many bookstores, and people can buy cheap but well-made books. So books don’t really have to be digital," Toru Sanpei, chief of the secretariat of the Japan Electronic Publishing Association.

How many bookstores does Japan have?

According to Publishers Weekly, the United States had 12,703 bookstores in 2012 while Aru Medial, a Tokyo-based research firm, says Japan had 14,696.

Alrighty, then.


Elsewhere:

• Before you quote Mark Twain, read this. Because there are some things that Twain did not say.
• Are these the eight most influential people in e-book publishing?
• Daniel Mendelsohn and Jennifer Szalai discuss the value of literary prizes.
• There are fifty shades of rejection, apparently, even though many rejection slips sport only one.
• A veteran New Yorker and Random House editor picks the most under-appreciated books he's edited.
• Somebody actually did a "textual analysis of The Hunger Games", comparing the adjectives, adverbs and sentences most commonly used by THG author Suzanne Collins, Stephenie Meyer and JK Rowling.
• Know them by these deeds: An evil writer's guide to messing with the editor. G*d help those I catch doing any of the above.
• Twelve mistakes the grammar police tend to make, with a bonus thirteenth 'mistake'. So, who edits the editors?
• Over 40 errors in Sir Alex Ferguson's memoir? Nothing new, it seems. Could it be worth big bucks in the future? Uh....
• Using an old law, Brazil's rich bans biographies - but not always for the right reasons. "Though defending the honor of loved ones is the official banner, the more powerful motive for calling in the book police is money," writes Mac Margolis in The Daily Beast. The ban has, apparently watered down bios so much in Brazil that one historian calls them "glorified press releases".
• Perhaps responding to the debate over the gamification of literature, the Writer Beware blog highlights some author reality shows that failed (or never took off) - and Simon Cowell was involved in one of them.
• The last copies of Fixi title Dendam ("Revenge") has sold out and will not be reprinted. RIP.
• Company tries to fine couple over negative review, then sinks their credit rating when they couldn't pay.
• Of these "100 greatest novels of all time", I only read less than five. Don't judge.
• This book says cereals will damage your brain. And we thought sugar was dangerous already.

Masterclass In Session: Home Gardening With Desmond

When talking about gardens, I'd sometimes think of the KL Islamic Arts Museum. Looking out from inside the Museum's white, white restaurant and seeing the greenery outside, I'm reminded of the Mughals and their fondness for gardens.

A big Mughal(-ish) garden, designed by British architect
Edwin Lutyens. Photo from here.

Babur, the first Mughal ruler, was said to have favoured the chahar bagh, a garden of Persian design with a squarish layout. Features included trees, especially those that bear fruit; flowering plants and shrubs; birds and insects; and big water features such as pools, canals and fountains, and even tiered cascades.

Later Mughal gardens incorporated religious elements and symbols, creating a slice of Paradise on Earth. Surrounded by the fragrances and hues of flowers and fruits and lush greenery; the sound of birds, rustling foilage, and burbling of running water; and the cool breezes, it's hard not to feel otherwise. Definitely a far cry from the harsher aspects of the Mughal rulers' lives.

While the Mughal gardens were also a display of man's power to tame and alter the landscape, Desmond Ho's designs work with it and are arguably more natural-looking. Though some of the designs are relatively modest in scale, his gardens can have the same soothing effects.

Desmond Ho's Guide to Beautiful (Non-Palatial) Home Gardens will help you
dream up something more modest but doable - and just as lovely

Ho has come a long way since he decided to make a living by bringing people closer to nature. Picking things up on his own in the pre-Internet days, he started out by selling glass-enclosed greenery in terrariums and ended up founding Terra Garden, a garden design company that pioneers a Malaysian concept of outdoor living called Neo Nusantara.

After introducing this garden concept to a number of homes and public spaces, Ho aims to bring it to a wider audience. Desmond Ho's Guide to Beautiful Home Gardens, his attempt to do just that, is more of a concept guide, kind of like those lovely home garden and interior décor magazines.

The designs showcased in the company's web site are eye-catching and feels natural. But the immediate effect of this book on me was to instil the urge to buy a house. With a water feature. Maybe with a few plants around it. And a chaise longue. And...

...right, well, the latest volume in the MPH Masterclass Series is a bit different than the others. For one, it's no step-by-step handbook on DIY home-garden assembly.

Very few homeowners will do the actual work of installing lights, mixing concrete, digging ponds and so on. You'd almost want to pick up the phone and call a landscaper, which is what he recommends that you do.

But unlike the magazines, Ho provides more tips and advice on putting together the wish list for your dream garden. From lights, plants, water features and types of furniture to suggested garden layouts for a bungalow, semi-detached or terrace house, or even an apartment, you'll believe it's possible to own a slice of Paradise - even a tiny one - in your home.

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Desmond Ho's Guide to Beautiful Home Gardens

Desmond Ho
MPH Group Publishing
160 pages
Non-fiction
ISBN: 978-967-415-164-5

Buy from MPHOnline.com