Wednesday, 18 December 2013

Masterclass In Session: Fashion With Carven

Zang Toi. Jimmy Choo. Melinda Looi. Edmund Ser.

Carven Ong’s Guide to the Fashion Industry
You've heard of them, wore them, seen them in the papers and magazines, and maybe took pictures with them at some glitzy fashion do.

Some of you probably think, "Wow, isn't this the life! I could probably do this too."

Hold that thought. A fashion designer and industry veteran has a few words for you before you jump in.

The latest in the MPH Masterclass series, Carven Ong's Guide to the Fashion Industry, is not merely a guidebook on how to become a fashion designer. Rather, it is tailored for all those aspiring to make the cut in the glamorous, yet competitive world of fashion.

Fashion designer Carven Ong packed the sum of his experiences in the fashion industry into this book's ten chapters for this purpose. "This book is an opportunity for me to share my knowledge experience on a wide range of fashion industry topics, with those who are interested in entering the fashion industry," says Ong.

Fashion-industry aspirants, whether one wants to be a buyer, boutique owner, or follow in the footsteps of Ong, will find much to appreciate in the pages.

Ong uses his own personal story - one of missed opportunities, luck, and determination - to illustrate the potential payoffs and pitfalls that lie on the road towards fashion stardom. Behind the glitz and glamour of the catwalk and dressed boutique windows is a lot of hard work and, for the unprepared, stress.

Screenshot of Carven Ong’s web site
Carven Ong's web site and online showcase,

Readers will be guided towards the proper way to enter the fashion industry. But first: do you want to just design clothes in the background, or do you want a share of the limelight as the progenitor of your own styles? That sets the framework of your business plan, which Ong recommends one does first.

"Be prepared to run a marathon, not a sprint," he writes. "It won't be easy, and the stronger your foundation, the higher your chances of success."

Also outlined are some of the processes involved in product development, be it for a couture or prêt-à-porter (ready-to-wear) business, as well as things to note when sourcing and using materials such as fabric and lace, some branding and marketing strategies, advice on opening boutiques and online stores, and more.

Gifted in the arts and an eye for style, it was natural that Ong would embark on a career in fashion.

From humble beginnings, he is now the proud owner of a couture boutique, some fashion counters in department stores and his own fashion academy.

"A mixture of passion, good business sense and a willingness to take risks has gotten me to where I am today," he says humbly. "Recalling just how tough it was to get the right type of guidance when I started out, I want to help anyone who wishes to make a career out of fashion design."

Now, with this single volume, he can.

Carven Ong's Guide to the Fashion Industry
Carven Ong
MPH Group Publishing
157 pages
ISBN: 978-967-415-167-6

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