Monday, 8 December 2014

Third Book! Third Book!

When some people clamoured for a third book at a book-signing session last year, I had little idea it would happen, and quite fast, too.

So yeah, it happened.

And I had to be there at the meet-and-greet session with Cheeming Boey, author of the graphic autobiographical When I Was A Kid series, at the MPH Bookstore in Mid Valley Megamall last Saturday, in conjunction with the release of the third book.

What was surreal was that before Boey walked into the store, Dato' Seri S Samy Vellu entered (I don't think Dato' Seri would've wanted his picture taken).

Besides the poorly designed parking bays and school holiday-season traffic during the weekends, Boey had loads of stuff to say. Unfortunately, I forgot most of it.

Even though he was about half an hour late, people stayed in the store and waited for him. Some were new fans, others were old fans and those who followed his career as an author.

After some anecdotes and a couple of reads from Third Book, well, what's a meet-and-greet without a book-signing session? Especially when the author also draws.

Here, Boey takes a breather to pose for a photo. He is, arguably, photogenic from certain angles.

What inspires his fans' loyalty is that Boey takes the time to chat with them, asks them how they're doing, what they're doing, how's work and all that. Old fans had a chance to catch up with him since the last meet-and-greet, Facebook post or tweet - and he remembers their names. Definitely worth staying on for.

Some of his fans also brought him gifts: a poster, chocolates, biscuits, and so on. I think he also received custom Boey-tattooed cupcakes.

Another loyalty-inspiring bit: custom caricatures! This fan got a birthday present in the form of a Boey-esque cartoon of herself as a fairy princess. Those who bought calendars got their dates of birth personalised, too.

Very few of his autographs these days do not feature a Boey, whether he's in a tux, dressed as a bee, or something. A couple of smartphones also got autographed too - wonder how much they'll fetch at

Still, nothing so far beats the biggest autograph ever: on an Air Asia Airbus A320.

Then, an interview with journalists from The Star. Strangely enough, Boey was featured in an article by The Star's Elaine Dong in 2010. Back then, he was more known for his intricately drawn Styrofoam coffee cups, some of which go for four figures.

Before things were wrapped up, some of the staff at Mid Valley's MPH Bookstore pose with the author. Guy in the red T-shirt at far right is Joel, also a huge fan.

This is just a small sample of the over-300 photos I took at the event, many of which may not see the light of day. MPH Distributors, who are spreading Boey across Malaysia, Singapore and maybe the world, is getting the whole lot.

These photos of the event and a few more can be found at this Facebook album.


  1. thank you alan, once again for this great write up. remember our conversation about book 2 and 3? they werent supposed to happen. :)

    1. No problem.

      Well, if the first book was great, Books 2 and 3 would've followed naturally. A few years ago, coffee cups; months ago, a freaking Airbus A320 - which "wasn't supposed to happen", either.


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