Tuesday, 18 March 2014

Masterclass In Session: Hosting With Azura

The past few titles in the MPH Masterclass series pretty much lays it out: behind the glitz and glamour in things like fashion, photography and modelling is a lot of hard work, discipline and behind-the-scenes preparation. Many big names really climbed their way to the top. This next author is no exception.


(... wow ... what's with the hair?)


Radio deejay and TV host Azura Zainal is perhaps best known for her work with Walt Disney TV Asia and, later, Red FM and local TV travel and adventure shows such as Xplorasi. Now, she's written this book to help aspiring hosts understand what goes on behind the scenes and what it takes to get into and succeed in the hosting business.

Azura is blunt about certain things. For one, a host needs to have a unique, attractive personality. "Not everyone is cut out to be a great presenter," she writes. "A good host is judged based on two things: attributes and skills. Attributes are traits that you're born with—either you have it or you don't. Skills, on the other hand, can be learnt and picked up with time, effort and experience." She's not being mean.

Azura also lays out what's required to break into radio, TV and live-event hosting and what to do (and what not to do) to keep the gig and get better at it. Even if it does seem like the host is the centre of the galaxy, the show is what matters the most and the host is but another member of the crew that drives it. Emphasis on teamwork is often stressed throughout the book, as well as professionalism.

Azura Zainal's Guide to Radio & TV Hosting
Azura Zainal
MPH Group Publishing (March 2014)
131 pages
Non-fiction
ISBN: 978-967-415-188-1

RM35.90 | Buy from MPHOnline.com
She also tells us what a host can expect to earn in TV, radio and live-events, and also what a host can go into when he or she wants to expand his or her horizons. There's quite a bit of planning involved for the latter, as well as a lot of face-time, work and perseverance. Azura has been in the business for fifteen years and counting and she's seen and done practically everything.

"I realise many people also wish to get into this line but don't even know where to start," Azura writes. "There are so many things to do and not to do that I had to learn about—the hard way. I wrote this book so that you can pick up best practices without having to stumble and fall too much along the way."

0 comments:

Post a Comment

Got something to say? Great! Rant away!