Tuesday, 30 July 2013

Masterclass In Session: Online Retail With Carol Fung

The next title in the MPH Masterclass Series is probably the most technical one yet. Mostly because of the technical nature of the subject and the tutor.

In the UK, Carol Fung "fell in love" with the Internet and began dabbling in online retail. Upon her return to Malaysia, she turned a lucrative hobby into a career, eventually teaching others how to set up their own cyberbusinesses.

She has been running her own online retailing business for over a decade. As a certified eBay trainer, she has taught hundreds of people on the art of online retailing through workshops and seminars organised by the likes of the Malaysia Digital Enterprise Exchange (MDEX) and Gorgeous Geeks, an organisation that promotes the use of IT among female entrepreneurs.

The next title in the MPH Masterclass Series will be a bit technical

When approached about the idea of writing a book on online retailing, seems Fung thought that hers would only be among the latest drops into a really huge bucket. But she took another look, and apparently found out that none of the guides out there were for Malaysian audiences.

"Online, there are bits and pieces of advice scattered here and there, but nothing comprehensive that you can refer to if you wish to learn how to start your own online retailing business," she stated. "With books, it’s even worse. All the online retailing books I could find were from the US and the context was all American."

When she first started out, Fung had to learn by trial and error. In this single volume, she shares her accumulated knowledge and experience in this field.

"When I was a newbie, I learned by going online and asking questions to those who were more experienced," she writes in the first chapter. "I am so grateful to those who gave their time willingly to help me get started. I’ve benefitted greatly from their tips and advice, which is why I love teaching others to sell online too.

Carol Fung's online store, crazyaboutstamps.com, appears to be active

"I’ve been an eBay trainer, an MDEX consultant and a Georgeous Geeks mentor. Now, I’m taking it to a whole new level through this book, which has the potential to reach out to an even wider audience, including those who are not yet online. I really feel this is what I was meant to do and I’m so happy to be able to make this a reality."

After talking about how she made tracks in online retail, Fung guides readers, step by step (kinda), on how to set up shop online. Much of the book has the feel of a user manual, with lots of screenshots and pictures to help visualise the steps described.

From sussing out domain names and setting up accounts for eBay, PayPal, Lelong and Mudah.com, to taking pictures of photographs, determine shipping costs and pick shipping methods and setting up a Facebook store, Carol Fung's Guide to Online Retailing is a handy reference for any budding Netpreneur.

While this book is "the sum total" of Fung's 12 years in online retailing, it is not, she writes, "a comprehensive book on online retailing in the sense that I don’t describe every single possible platform available. There are simply too many. Rather, what I’ve done is to share with you the best options that I’ve found.

"I can truly say that what you’re holding in your hands is a guidebook that I wish I had when I was taking my own first baby steps into the world of online retailing so many years ago."

Print versions are going for RM35.90 a copy, while e-book versions will soon be available from MPH Digital.

Carol Fung is scheduled to appear at the Popular Bookfest @ the KL Convention Centre on 05 August, 5pm.

Carol Fung's Guide to Online Retailing
Carol Fung
MPH Group Publishing
213 pages
ISBN: 978-967-415-128-7

Buy from MPHOnline.com


  1. Thanks Alan for the wonderful write up. Much appreciated :)

    1. No problem, Carol. All the best with the book and your online endeavours.


Got something to say? Great! Rant away!