Tuesday, 2 April 2013

Masterclass In Session: Modelling With Amber

A series of Masterclass books was planned for release by MPH Publishing. Essentially, how-to guides from homegrown experts in their respective fields. For the first book in the series, we have this.

MPH Masterclass Series: Amber Chia
Among the first responses were, "Love the hair." But of course.

In this country, her name is synonymous with the term "supermodel".

"I did not know a thing about modelling when I started out as a teenager. I wish there was a school or a guidebook that I could have referred to back then," says Amber Chia. "I managed to set up a modelling academy a few years back and now, I'm so happy that I can also produce a guidebook to help aspiring models."

And here's the guidebook: Amber Chia's Guide to a Successful Modelling Career, the first book in the new MPH Masterclass Series.

Full of advice for young women keen on pursuing a modelling career in Malaysia and beyond, this guide covers such topics as self-assessment, modelling platforms, building one's professional attitude and personal branding, avoiding scams, other employment opportunities, and much more.

Amber also shares her own journey, from her childhood in Tawau, Sabah when she daydreamed about a modelling career to winning the Guess international ambassadorship, an event that put her on the path to where she is today. Helping readers follow that journey are a selection of photographs from her photoshoots, events and ads.

It is mainly aimed at helping aspiring models get a leg up when embarking on their career on the catwalk, and beyond - the kind that the author wished she'd had when she was starting out.

Much of the tips and advice she gives: what (and what not) to wear, how to build a portfolio, how to socialise and get your name out, steer clear of dodgy agencies and gigs, be nice to everyone (because, as Tyra Banks once said, "We don't like mean girls"), and so on are all common sense.

Too bad common sense seems unrecognisable these days unless it's pointed out to you, featured on 'inspirational' posters, and posted on Facebook - or compiled into guides like this one.

We hope the masses will be thrilled with this new arrival at all major bookstores - including ours - after its launch on Wednesday, 03 April 2013.

Print versions are going for RM35.90 a copy, while e-book versions will soon be available from MPH Digital.

If one is still not sure how to go about being a catwalk superstar after finishing the book, there's always the Amber Chia Academy.

Amber Chia's Guide to a Successful Modelling Career
Amber Chia
MPH Group Publishing
146 pages
ISBN: 978-967-415-107-2

Buy from MPHOnline.com


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