Tuesday, 3 February 2009

Courtship, Gift of the GAB

It's pretty much common knowledge that corporations and publishers have a kind of symbiotic relationship. Pages are money.

So why not give Hotel Nikko, among others, the occasional eensy bit of space to advertise their events, products and promotions? Apparently, Nikko provided the quiet, comfortable rooms for The Edge's high-profile interviews; low background noise means much easier transcription.

When you're trying to help them sell their RM23,000++ Royal Suite package for Valentine's, however, no amount of copywriting can guarantee a booking ...or can it?

"Courtship" (left), and "Gift of the GAB", Off The Edge, February 2009

I ended up ringing a bunch of top hotels to find out if they had a top suite, and how much it cost per night. It was, like many things I've done for the mag, eye-opening. And instead of just an ad, it explained why some hotels have such... opulent suites in the first place.

The other piece was - I think - unsolicited. Guinness Anchor Berhad's GAB Academy gives - roughly - sommelier-style training to people who sell beer and stout. It was more fun to do, except for the part where I had to ring up the Customs agency, which could not be reached in time.

It's supposed to be "Gift of the GAB", but the all-caps made the pun easier.


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