Sunday, 3 August 2008

Inkvestment, Ping Pong

Every now and then, we would get press kits and e-mails from various advertisers about their products. It's nothing new, but one wonders just how fast some of these items would go, with or without our help.

Consumer Price Index: "Inkvestment" (left), and "Ping Pong",
Off The Edge, August 2008

My eyes bulged at the figures for the above items. RM18,000 for a ping-pong table and accessories? A RM36,000 fountain pen? I would later learn that not only are the prices justified (in most cases), but there are people who can more than afford these things, and that it's more than just the brand.

But the nature of the magazine is such that it's not just item, price, and where-to-find, but the whats and whys as well: why is it so expensive, what goes into the product, sales pitch and packaging, etc. I haven't seen a lot of publications that do that. I've never looked at "luxury items" the same way again.


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