Thursday, 3 July 2008

Blowing In The Wind

My first piece for Off The Edge, in the July 2008 issue. Though not one of my best ones, I felt that "firsts" should have a place in any portfolio.

"Blowing in the wind", Off The Edge, July 2008

It was potentially hackle-raising, because it had to be a "balanced" piece on corporate social responsibility (CSR) programmes, with some focus on HSBC. Needless to say, I found a whole lot more about the subject than was needed for the piece. It was never our intention to question the motives in any firm's adoption of CSR.

Sincere apologies for any offence caused by this article.


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