Wednesday, 22 November 2006

Sense Over Sensitivity

One day, while surfing the radio channels on the drive home from work, I stopped when Red FM 104.9 announced the airing of a "prize-winning ad". I kept my hopes low. "Prize-winners" from this country are famous for antics that draw laughter and ridicule from the international community.

"Oh, beautiful monster," sang a man in archetypical Indian-accented English, "why are you jumping in my heart?"

Before the defense could rest, the singer went and strengthened the case further by quoting Roberta Flack: "Now you are killing me softly with your smile... ."

It was Celcom, extolling the virtues of its new Tamil SMS services, "because some things make more sense in Tamil". After that horrid demonstration by that Hariharan-wannabe I could find no argument against it. That logic could be applied to foreign groups like Modern Talking and Michael Learns to Rock.

To drive the point home for the more thick-headed listeners, a melodic female voice posed a question in a similar accent, "How can baby fish eat a killer whale? How can that be?"

At that point I cracked up. It was awful, derogative and insensitive.

It was also hilarious.

1 comment:

  1. there's only so much lameness one can take.

    i think the ad has passed my limit.

    BP: That's why it's so infrequently aired. Would you believe it was actually a Kancil Award winner? I guess you would.

    Don't give up hope yet. I bet there's something even better on the horizon.


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