Masterclass In Session: Starting Businesses With Maresa

The company's been pushing quite a few books out in time for the authors' appearances at the 2014 Putrajaya International Book Fair (PIBF). So yes, we're up to our necks in editing and proofreading for the past month or so.

The actual book, copies of which arrived on 17 March, a few days
after this entry was posted

Among these is Maresa Ng's Guide to Starting a Business, the latest in the MPH Masterclass Series.

Formerly an investment banker, Ng ditched her job for a career helping aspiring entrepreneurs improve themselves and take their enterprises to the next level—a vocation that began as a favour for several friends who came to her for financial advice.

Today, she runs leading business coach firm ActionCOACH Spark Activators and SMETalent, a technology platform that helps SMEs in human capital management.

Ng does not believe that one should just take a leap of faith when it comes to starting businesses. She firmly believes in careful and detailed planning, knowing oneself and being clear on one's intentions to start a business—all born from years of running her own enterprise and teaching others how to do the same.

Her guidebook covers the early planning stages; how to craft that all-important business model, mission statement and sales engine that will drive the enterprise; and how to leverage on good people and good systems to expand and grow the business.

She clears up some misconceptions (sales and marketing are not the same, for instance) and introduces creative ways to get by or get ahead (like renting space in exchange for ads rather than cash). Ultimately, the business should run on autopilot and flourish, even when the owner's not constantly keeping an eye on things.

"My experience has shown me that Malaysians are keen entrepreneurs," Ng writes. "But many simply don't have the know-how when it comes to actually running a successful business. They don't understand the fundamentals of how to grow a sustainable business model. While there are numerous books out there covering best practices in business, not even a handful are catered towards the local business scene.

"My aim with this book is to fill that gap. Having worked with a variety of different businesses, big and small, through business coaching, I've gained insight on dealing with a wide range of different situations. I share these, and more, in this book.

---

Maresa Ng's Guide to Starting a Business

Maresa Ng
MPH Group Publishing
131 pages
Non-fiction
ISBN: 978-967-415-194-2

Buy from MPHOnline.com

Ultra-Mess

Before I went to bed yesterday, news came that the Malaysian government banned Ultraman.

I'm too tired for this right now.

It was also 11:45pm and I wasn't exactly lucid.

Things became clearer today. The ban, slapped on one comic book, came about thanks to some shoddy editing by the publisher of the Malay-language version of an Ultraman comic, which included a word that was recently prohibited to non-Muslims in the country.

But first: Ultraman was a familiar figure in my childhood. So the news is kind of shocking, but not surprising. Kids these days have other icons to look up to.

Since its debut, the franchise has introduced other Ultramen. Lore says there's a whole planet full of these silver-skinned giants, mutated thus by an artificial source of light they created to replace their dead sun. The Ultraman described as a "god" in the offending passage is Ultraman King, said to be the oldest and strongest member of that civilisation.

Later, I consulted the Google on the history of Ultraman King. From the looks of it, somebody pulled a Houellebecq.

Curious, I ran the web page through Google Translate. Though not exactly a word-for-word match, the results are, well...

So.

Seems the publisher - a dodgy one, from the looks of it - is guilty of lazy translation and plagiarism.

And it seems the local media didn't pick that up soon enough or chose not to highlight it, to the chagrin of at least one Netizen.

The religious angle here is beside the point. If only the piece had been properly translated and reworded...

However, releasing eye-catching soundbites like "Ultraman banned due to public safety concerns" before following up with the real reason and more details later was probably not a good idea. To much of the civilised world, that statement - taken at face value - makes no freaking sense.

So, once again, we've given the world something else to talk about.

Masterclass In Session: Light Malaysian Bites With Chui Hoong

Malaysians. We love our food. We trawl the newspapers and the Internet, searching for food reviews and accounts by fellow gourmands of their (mis)adventures at latest artisanal coffee joint, high-end Shangri-La of cuisine, or a hitherto unknown hole-in-the-wall that existed for decades. And when someone claims a certain local dish as their own, we will fight tooth-and-nail to keep it Malaysian, however absurd it might sound at times.

But with a growing number of people turning away from such calorie- and sugar-laden, artery-clogging, and liver-taxing delights as char koay teow, nasi lemak, teh tarik, mee mamak and kopi C peng, can we still trump for much-vaunted Malaysian fare?

There might have been some attempts to make some of our local dishes more palatable to the increasingly health-conscious, which purists might consider heresy - what's char koay teow without the egg, cockles and all that garlicky grease?

Goo Chui Hoong's Lite Malaysian Favourites - yes, I believe she
eats what she cooks

Enter dietitian and cookbook author Goo Chui Hoong and her compendium of Lite Malaysian Favourites. After co-authoring and co-publishing Food for Your Eyes, a cookbook of dishes for eye health, with her ophthalmologist husband, Goo goes solo for this cookbook which features healthier options to some Malaysian dishes and snacks. This will be the first of a series of Masterclass Kitchen cookbooks published by MPH.

Goo claims to be a foodie, one who loves to experiment with different ingredients and try new things. Her tendencies to tweak recipes took off when she began studying dietetics and continues, perhaps to this day. Some of the results of those experiments ended up here.

Snacks are improved by baking rather than frying. Coconut milk is eschewed in favour of the lighter low-fat milk and slightly heavy evaporated milk. And can you imagine baking muffins with fruit purées or leftover bits of fruits or veggies from the juicer? Or a dish of oat-and-wolfberry noodles?

Other surprises include banana 'fritters' that's basically bananas wrapped in rice paper or spring roll pastry, not unlike what's being served at several other cafés in the Klang Valley, and cucur udang (prawn fritters) that are baked (not fried) in muffin tins. There's even a low-fat ginger-milk pudding, in case you're hankering for a taste of Hong Kong/Macau at home, minus a few calories.

Like the dietitian she is, Goo tacks on nutrient comparison tables to lay down all the caloric reductions if one uses her recipes rather than the 'originals'. Heresy? So was believing that the earth rotated around the sun.

She also shares some tips on measuring portion sizes when one prepares food or eats out. And you will, at some point, dine out with others who aren't as OCD with calories. The author's advice: moderation, and portion control.

Sadly, not all Malaysian favourites are covered in his book. For one, there is no skinny version of char koay teow, which leads one to conclude that such a thing is impossible.

Perhaps we do need something comfortable to land on should one fall off the wagon. The road to wellness is fraught with temptation, and things can get out of control when one bottles it all up.

But one needs to start somewhere, somehow. Let Goo Chui Hoong's Lite Malaysian Favourites guide the way.

---

Goo Chui Hoong's Lite Malaysian Favourites

Goo Chui Hoong
MPH Group Publishing
188 pages
Non-fiction
ISBN: 978-967-415-185-0

Buy from MPHOnline.com

Waiting For Rain

"I miss your old writing," someone commented a while back.

And thus, reality came a-knocking. Again.

I stopped counting how many times.

For weeks I haven't been writing as much as editing. Manuscripts. Lots of them.

I went through some of my old stuff. I couldn't recognise the author. He seems sharp, articulate, and, well ... happier. He also seems to have more time to dream, scheme and pontificate on things that excite him, even if his arguments aren't well thought out.

It has been a while.

And it might be like this for a while or two longer.

I'm looking for real estate. As it is with potential first-time property owners, I'm getting the jitters.

Landed property, especially within the narrow locus of my current neighbourhood, is out of the question. The condo unit I have my eye on looks okay, and rather well situated. Except that it's kind of aged, and is a leasehold unit.

The elders advised caution. As they should. I'm taking this recommendation on the advice of an agent under the supervision of Melody's former colleague, who she says cares a lot about his reputation and therefore does not hawk lemons.

With that comes other worries and fears. Lawyer fees, money transfers, property assessment rates, more taxes, what to do when the lease period draws near and I can't, for some reason, let the unit go...

This, on top of the need to ubah gaya hidup over rising costs of living, water-rationing, the coming introduction of the goods and services tax, as well as worries at work, it's no wonder the ink on the old pen isn't flowing like it used to.

And my health hasn't been fine. For the past several days my blood pressure (top end) hopped past the 135 mark. I haven't been sleeping well. The same lymph nodes are still swollen after about two years.

No more book reviews. No more food reviews. No more opinion pieces. The blog, a pseudo-chronicle of my journey through the world of books and publishing, is as parched as my inkwell.

Yes, I am, like parts of the country, going through a dry spell. The country's will get better, because in this part of the world, the rain has to fall sometime - which it did last weekend.

Me? I'm still waiting.

Hopefully, not for too long.

Media And Publishing Break Into A Gallop In 2014

I kind of dropped the ball on the blog during the Chinese New Year celebrations, but I'm hoping to get back in gear soon; this is supposed to be my life.

Josephine Phang, blogger and founder of online Chinese metaphysics consultancy outfit Bazichic and protégé of Joey Yap (I think), predicted exciting times in 2014 for the media and publishing industries in this radio podcast.

Just days into 2014, both industries got a-galloping like a horse on fire.

After a lot of noise by some Hindu nationalists, Penguin Books India recalled and pulped The Hindus: An Alternative History by Professor Wendy Doniger of the University of Chicago as part of a legal settlement (maybe in exchange for not hauling some Penguin asses to jail).

The case, the latest among recent outcries over 'offensive' publications, also raised hackles among the writing community. The author of The God of Small Things railed against these men of (seemingly) small minds over the pulping of the "contentious" book. Some less gracious souls feel that Penguin betrayed Doniger by surrendering to "fundamentalist book-pulpers".

India's laws with regards to hurting people's sensitivities doesn't help at all; as far as I can understand (from this piece in The New Yorker), in India it can be easy to make someone's life hell if he upsets certain individuals or groups of people. "No political leader will dare speak in defense of a text under attack unless the book in question targets his enemies; supporting the freedom of unpopular speech only costs votes and never wins them," says the writer, Jonathan Shainin. "And the state does not offer much protection from physical harm. When death threats are phoned to your home, or a mob comes to vandalize your office, you're on your own."

While Malaysian authorities tried to explain away its slide in latest World Press Freedom Index report by Reporters Without Borders, China simply blanked out all mention of its fifth-bottom position on that list.

Earlier, the publisher of a book critical of China's president Xi Jinping was arrested. Books on feng shui were also banned in China in an apparent attempt to curb superstitious tendencies - inadvertently creating a bonanza for bootleggers who were selling such material online. Ms Phang should probably take note.

Closer to home, a biography of Anwar Ibrahim by Charles Allers is not making an appearance in a local bookstore chain. A radio interview with the opposition leader was also barred from the airwaves, even though the podcast of the interview is available.

At the National Art Gallery, a painting with a not-very-subtle title was taken down along with another piece during an art competition at the premises because they "caused 'distress' among some visitors." No clues so far as to who those distressed visitors were.

And it seems that Boey Cheeming's When I Was A Kid books have been deemed unsuitable for children in Singapore.

But, as usual, "the worst enemy of censorship is always curiosity". The right-wing nutjobs may have kept The Hindus from being sold in India, but they also propelled it briefly to stratospheric heights in the bestseller lists elsewhere. Allers's Anwar bio appears to be selling briskly as well. How will these play out?

Looks like Ms Phang was spot-on.

News: Silverfish Turns 15, And Literary Hipsterdom

• Q&A with Alex Myers, author of Revolutionary, the story of cross-dressing US revolutionary Deborah Sampson.
• "When you work 12 hours a day, and you are a shopkeeper-cum-publisher who translates, edits, critiques, writes, runs workshops, administers and manages a business, is the IT technician, the webmaster, and the plumber who fixes the toilets, time is often short. Still, I have never been afraid to dream. When I wanted to organise the first KL International Literary Festival in 2004, everyone else around me had palpitations, but not me. (It was scary how steely I was.) What do you have to lose from a dream, anyway? Besides the dream itself?" Silverfish Books is now 15. Happy birthday.
• "...the culture of reading can quickly be smeared from a communal and pivotal way to learn and be transformed into an isolating and exclusive way to socially expound personal intelligence." Literary hipsterdom (if there is such a thing) is apparently not worth pursuing.
• Turns out there's an Arab version of the Booker Prize out there: the International Prize for Arabic Fiction. But how many people are reading the shortlisted books?
• Loaded question from Salon: Is the literary world elitist? Here's what Eleanor Catton (The Luminaries) thinks: "The machine of consumerism is designed to encourage us all to believe that our preferences are significant and self-revealing; that a taste for Coke over Pepsi, or for KFC over McDonald’s, means something about us; that our tastes comprise, in sum, a kind of aggregate expression of our unique selfhood."
• Haruki Murakami caught flak from townspeople for a passage in a short story that suggests they threw cigarette butts out of their moving cars. But he's not the first writer to insult a town.
• And the Hatchet Job of the Year goes to AA Gill's takedown of Morrissey's autobiography.
• Could clues to deciphering the infuriatingly cryptic Voynich Manuscript lie in Mexico?
• The late Sudirman Arshad: all-round entertainer, soft-drink brand, and children's book author (posthumously published in 1994).
• How to train your brain to think critically.
• From the annals of H-dropping: It's Y-O-G-U-R-T now.

Hatchets - Not Just For Firewood

The nominees for Hatchet Job of the Year 2013 are in.

Not everyone is happy, though. Here's a much-quoted excerpt of Mark O'Connell's critique of the Award at Slate: "The problem with the Hatchet Job of the Year Award isn’t just that it publicizes and rewards mediocre and shallow criticism by the kind of people who’ll shoot a baboon point-blank in the tits for their own amusement. It’s that it actively promotes such criticism, going out of its way to ensure that more of it gets written."

If O'Connell's rant is based solely on this year's shortlist, I don't think it's fair. The Award, founded by The Omnivore, is three years old - hardly enough time to build a body of "provocative or challenging or insightful" criticism "that makes an argument about and around a book" and "stands alone on its own essayistic merits".

And critics - whatever level of literacy - don't need much encouragement to write a hack job. The hatchet-job avalanche O'Connell dreads is happening - has he seen what's on Goodreads and Amazon? I believe that buried under the avalanche of throwaway one-liners are some real creatively cut gems.

What The Omnivore's encouraging is more thoughtful criticism of what's written out there. Nothing beats a skilful, witty takedown of a stack of written words performed with a surgeon's precision, as long as the positives in it are pointed out. Yelping about what's bad about Fifty Shades is too easy.

So this year's shortlist isn't as outstanding as, say, the one for the previous year. But if EL James's trilogy and its ilk deserve its place in the sun, so do the sharp words of their critics telling us why we should read something else - all in the vain hope that the reading public will wise up and writers will get better.

At least "the scathing takedown rip" that Buzzfeed's books editor Isaac Fitzgerald says is rife in "so many old media-type places" has more thought put into it than the stuff that packs the 'review threads' on some book-related social-media platforms. These days, takedowns appear to be more effective than praise in helping to popularise books.

But as more and more books are being churned out, it'll be tougher to separate the chaff from the wheat, and the book reviewer with too much on his plate will have to cut back on the scalpel-work. Other ways of reviewing books which the general public can better digest, like this "dialogic" marginalia on Dan Brown's Inferno, which USA Today says is the best-selling book of 2013, will slip into the mainstream.

By then, I expect that these hatchet jobs will get shorter, sharper and harsher as the volume of books overwhelm the dwindling number of reviewers because, well, who wants to take a scalpel to a 500-page monstrosity in the future when it's easier and much more fun to use an axe?

When that day comes, The Omnivore might need more than just one year's worth of potted shrimp to convince critics to think deeper before taking axes to bad books.