You Don't Know PR Like He Knows PR

It was said that the Tang Dynasty calligrapher Zhang Xu produced his best work after a few drinks.

I wondered if the author of this book is similarly wired. How else to explain the outlandish ideas for the ads and public-relations campaigns he was involved in?

I mean, using a wild 'Canadian' bear (probably a grizzly) to sell bathroom tissues (and, later, having to track it down when it got loose)?

Trying to get David Copperfield to 'teleport' an SIA jumbo jet from Changi to Heathrow?

Staging a concert inside Sarawak's Mulu Caves?

Re-creating the splendour of ancient Rome at Singapore's Orchard Road - complete with real lions - for a perfume launch?

And it was his PR agency, apparently, that got the Singapore Girl into Madame Tussauds.

Regarded by some as "Asia's Mr Public Relations", Michael De Kretser has been in the PR industry for about four decades. His PR agency, MDK, began in modest settings such as his own condominium and an office space above an Indian restaurant in Kuala Lumpur.

After years of gallivanting around the world, setting up his out-of-the-box public-relations campaigns and growing his PR business, he is now the CEO of GO Communications Malaysia and also the chairman of the GO Group, a sprawling PR empire with partner offices in such places as Bangkok, Beijing, Colombo, Manila, Mumbai, Shanghai, Tokyo and Vientiane.

De Kretser's remarkable rise in the competitive world of public relations and some of his (mis)adventures en route to the top can now be found in his book, GO For It!.

While public-relations people can learn (a bit) about damage control and how to mount a PR campaign from it, the book is really about the inspirational story of a successful public-relations practitioner who, from humble beginnings, set out to make it big against all odds.

Between battling health scares, boosting brands, and saving tourism industries, De Kretser somehow finds the time to date one of the Supremes, hobnob with celebrities and the celebrated aboard Malcolm Forbes's luxury yacht, play a game or two of cricket, and much more. With lots of spirit and spirits.

Packed with amazing anecdotes and the sharp wit and candour he's known for, De Kretser's book will not only titillate, amuse, and shock but also inspire and make you believe that all things are possible when you say GO instead of NO.


Royalties from sales of the book have been pledged to charity.

---

GO For It!

A Roller-Coaster Public Relations Adventure

Michael De Kretser
MPH Group Publishing
157 pages
Non-fiction
ISBN: 978-967-415-166-9

Buy from MPHOnline.com

News: French Lit Frustrations, Angry Birds, And Durians

"Why don't French books sell abroad?" asks the BBC. "...when it comes to post-war literature, it's a different story. Even voracious readers often struggle to name a single French author they have enjoyed."

A bookseller there had this to say: "The books on offer here are very different from in the UK. French books are precious, intellectual - elitist. And too often bookshops are intimidating. Ordinary people are scared of the whole book culture."

Ooo. In short, les livres sont trop français. Too ... 'French'.

Buuut...

...French writers insist that the sins they are accused of - abstraction, lack of plot and character, a preference for text over story, contempt for the non-literary reader - are a cliche perpetuated by Anglo-Saxons with little knowledge of how things have changed in recent years.

"Personally I am fed up with all the stereotypes," says [French writer Marie] Darieussecq. "We're not intellectual. We're not obsessed with words. We write detective stories. We write suspense. We write romance.

"And it's about time you started noticing."

Pour quoi tant pétulant, madame?

---

One more stumbling block to Amazon's drone-delivery army: angry raptors. And this guy, who has reportedly pledged to shoot down any drone he sees.

Meanwhile, an "unusual" number of snowy owls are spotted in the US. Hmm hmmm hmmmm.


What else is happening:

• A different kind of artefact: The "artful accidents" of Google Books includes scans of employees' hands as they flip the pages.
• Reading can be hazardous: the 'confessions' of a judge for this year's National Book Awards.
• Readers of The Guardian recommend these self-published works. Are these truly the diamonds among the duds?
• Linguists find ways to, like, distinguish statements from questions in Valley Girl-talk, for sure. Like, totally.
• Mixed results for bookselling in Mexico after book prices are fixed. "...the law that was passed had no provisions for enforcing it, and so the situation has become ever more chaotic. Booksellers who follow the law are undercut by others who don't, and the latter aren't penalized — and this is an issue that's particularly bad for smaller or farflung bookstores, which the law was meant to support in the first place."
• Lingerie in literature: "underwiring" for stories? Probably not for men.
• Yeah, why do we value gold? "Chemically, it is uninteresting - it barely reacts with any other element," the standfirst goes. But gold is valued partly because of that attribute.
• Dunia nak kiamat? Sebab orang puteh tulis surat cinta kepada durian. Sorry, not going to translate.
• The literary feuds of 2013 because why not?

News: Amazon Drones, Books Of The Year, And Subatomic Sex

It's that time of the year, when everybody compiles a list of best/worst/overlooked/overrated books.

The Guardian's list of 2013's best books is out, kicked off by Tash Aw's Five Star Billionaire. It wasn't even December when they released the list.

Slate's book critics think your 2013 reading list should have included these "overlooked" books. Meanwhile, somebody at Newsweek tries reviewing the best Goodreads books of 2013 without reading them.

---

So, yes, Amazon plans same-day deliveries using drones. Joyce Carol Oates has some thoughts about that, and TechCrunch sees several obstacles to Amazon's goal of setting up an army of delivery drones.

In response (and for a lark), Waterstones 'introduces' its own army of OWLS (Ornithological Waterstones Landing Service), which is not exactly an original (or serious) idea.


Meanwhile:

• "Particular ways of being wrong": review the book, not the author.
• The latest Programme for International Student Assessment (PISA) survey reveals that Malaysian students scored higher in math but lower in science and reading. Does this mean tougher times ahead for publishers?
• Meet Kenny Leck of BooksActually, an independent bookstore in Singapore. "King of the book geeks"? Really?
• Helpful definitions for modern authors are ... not very helpful.
• David Sedaris wrote an odd obit to his sister who committed suicide. One of the deceased's friends had something to say about that.
• Aaaand Manil Suri wins the Bad Sex in Fiction award for the "subatomic bisexual orgy" in his novel, The City of Devi. Apparently, Suri is a maths professor. Figures, doesn't it?

It's a short list, but I was busy for the past few weeks and I was away for the weekend. I might be sharing some photos from that weekend vacation later, because I'm not really deep into book-related stuff at the moment.

But I miiight take a peek inside the Big Bad Wolf's lair (between 6 and 15 December) and see what's inside.

News: E-Reading In Japan, And What Twain Did Not Say

One reason why Japanese readers are not taking the e-book leap: "differing cultural notions of convenience".

"Japan is much smaller than the U.S. in terms of land area, but there are so many bookstores, and people can buy cheap but well-made books. So books don’t really have to be digital," Toru Sanpei, chief of the secretariat of the Japan Electronic Publishing Association.

How many bookstores does Japan have?

According to Publishers Weekly, the United States had 12,703 bookstores in 2012 while Aru Medial, a Tokyo-based research firm, says Japan had 14,696.

Alrighty, then.


Elsewhere:

• Before you quote Mark Twain, read this. Because there are some things that Twain did not say.
• Are these the eight most influential people in e-book publishing?
• Daniel Mendelsohn and Jennifer Szalai discuss the value of literary prizes.
• There are fifty shades of rejection, apparently, even though many rejection slips sport only one.
• A veteran New Yorker and Random House editor picks the most under-appreciated books he's edited.
• Somebody actually did a "textual analysis of The Hunger Games", comparing the adjectives, adverbs and sentences most commonly used by THG author Suzanne Collins, Stephenie Meyer and JK Rowling.
• Know them by these deeds: An evil writer's guide to messing with the editor. G*d help those I catch doing any of the above.
• Twelve mistakes the grammar police tend to make, with a bonus thirteenth 'mistake'. So, who edits the editors?
• Over 40 errors in Sir Alex Ferguson's memoir? Nothing new, it seems. Could it be worth big bucks in the future? Uh....
• Using an old law, Brazil's rich bans biographies - but not always for the right reasons. "Though defending the honor of loved ones is the official banner, the more powerful motive for calling in the book police is money," writes Mac Margolis in The Daily Beast. The ban has, apparently watered down bios so much in Brazil that one historian calls them "glorified press releases".
• Perhaps responding to the debate over the gamification of literature, the Writer Beware blog highlights some author reality shows that failed (or never took off) - and Simon Cowell was involved in one of them.
• The last copies of Fixi title Dendam ("Revenge") has sold out and will not be reprinted. RIP.
• Company tries to fine couple over negative review, then sinks their credit rating when they couldn't pay.
• Of these "100 greatest novels of all time", I only read less than five. Don't judge.
• This book says cereals will damage your brain. And we thought sugar was dangerous already.

Masterclass In Session: Home Gardening With Desmond

When talking about gardens, I'd sometimes think of the KL Islamic Arts Museum. Looking out from inside the Museum's white, white restaurant and seeing the greenery outside, I'm reminded of the Mughals and their fondness for gardens.

A big Mughal(-ish) garden, designed by British architect
Edwin Lutyens. Photo from here.

Babur, the first Mughal ruler, was said to have favoured the chahar bagh, a garden of Persian design with a squarish layout. Features included trees, especially those that bear fruit; flowering plants and shrubs; birds and insects; and big water features such as pools, canals and fountains, and even tiered cascades.

Later Mughal gardens incorporated religious elements and symbols, creating a slice of Paradise on Earth. Surrounded by the fragrances and hues of flowers and fruits and lush greenery; the sound of birds, rustling foilage, and burbling of running water; and the cool breezes, it's hard not to feel otherwise. Definitely a far cry from the harsher aspects of the Mughal rulers' lives.

While the Mughal gardens were also a display of man's power to tame and alter the landscape, Desmond Ho's designs work with it and are arguably more natural-looking. Though some of the designs are relatively modest in scale, his gardens can have the same soothing effects.

Desmond Ho's Guide to Beautiful (Non-Palatial) Home Gardens will help you
dream up something more modest but doable - and just as lovely

Ho has come a long way since he decided to make a living by bringing people closer to nature. Picking things up on his own in the pre-Internet days, he started out by selling glass-enclosed greenery in terrariums and ended up founding Terra Garden, a garden design company that pioneers a Malaysian concept of outdoor living called Neo Nusantara.

After introducing this garden concept to a number of homes and public spaces, Ho aims to bring it to a wider audience. Desmond Ho's Guide to Beautiful Home Gardens, his attempt to do just that, is more of a concept guide, kind of like those lovely home garden and interior décor magazines.

The designs showcased in the company's web site are eye-catching and feels natural. But the immediate effect of this book on me was to instil the urge to buy a house. With a water feature. Maybe with a few plants around it. And a chaise longue. And...

...right, well, the latest volume in the MPH Masterclass Series is a bit different than the others. For one, it's no step-by-step handbook on DIY home-garden assembly.

Very few homeowners will do the actual work of installing lights, mixing concrete, digging ponds and so on. You'd almost want to pick up the phone and call a landscaper, which is what he recommends that you do.

But unlike the magazines, Ho provides more tips and advice on putting together the wish list for your dream garden. From lights, plants, water features and types of furniture to suggested garden layouts for a bungalow, semi-detached or terrace house, or even an apartment, you'll believe it's possible to own a slice of Paradise - even a tiny one - in your home.

---

Desmond Ho's Guide to Beautiful Home Gardens

Desmond Ho
MPH Group Publishing
160 pages
Non-fiction
ISBN: 978-967-415-164-5

Buy from MPHOnline.com

News: Tash Aw At The British Council, Self-Censorship, And Doris Lessing

The British Council has a new branch at Mutiara Damansara. In conjunction with its opening and this year's George Town Literary Festival, it's holding a two-hour writing workshop and book-signing by Tash Aw on this Saturday, 23 November, from 1pm to 4:30pm at its premises:

British Council Mutiara Damansara
Lot 245A, 2nd Floor
The Curve, Mutiara Damansara
47810 Petaling Jaya

For more information, e-mail arts[at]britishcouncil[dot]org[dot]my or visit the British Council Arts Malaysia Facebook page.

Aw is also a judge for this year's Impac Dublin International Literary Award. The Impac Dublin longlist, he says in The Guardian, is "a gift for readers in search of unexpected delights" such as translated works and "quirky" stuff from all over the world, making the Impac Dublin longlist a more mixed bag than that of some other book prizes.

---

NSA surveillance is apparently making writers self-censor. A report from PEN America says that, among other things, "16 percent of writers have avoided writing or speaking about a particular topic due to concerns about the NSA."

PEN America is the journal published by the PEN America Center, which was set up to defend free expression and celebrate literature. PEN has also established its International Day of the Imprisoned Writer (15 November), which highlights the works and plight of writers, editors, translators and political essayists and dissidents threatened by repressive governments.


In other news:

• RIP Doris May Lessing, British novelist, short-story writer and winner of the Nobel Prize in Literature.
• Non-existent fact-checking in book publishing allowed Dylan Davies aka Sgt Morgan Jones publish "a Benghazi fantasy".
• Is Amazon's Kindle Source offer to independent bookstores a "Faustian" deal?
• Nine things about listicles that make listicles like the one you're reading now sound plausible.
• Canadian artiste Bryan Adams has come up with an "unlikely, compelling" photography book on wounded war veterans. "This book is just a small example of the atrocities that happen when we bear arms against each other," said Adams in The Daily Beast.
• A US judge ruled that Google's book-scanning project is legal and considered "fair use" under copyright laws. This judgement will not go down well with the Author's Guild in the US. But sci-fi author John Scalzi, for one, is not bothered.
• Is too much being made about being nice or nasty to books? Somebody at The New Yorker thinks so. "...if authors were sages, then it really would behove the rest of us to just pipe down and accept their words from on high. Fortunately, they’re no such thing."
• London writer and bookseller Jen Campbell (Weird Things Customers Say in Bookshops, More Weird Things Customers Say in Bookshops) is writing The Bookshop Book and needs your input. "I want to know why you love bookshops; which bookshops you'd like to sing the praises of; if you've got a memory you want to share, whether it be happy, sad or amusing. You could even tell me about your ideal bookshop; if you could open one, where would it be? What would you stock? Anything you like!"
• Wouldn't it be nice to snuggle in bed reading your favourite blog? A guide for those using e-book readers to read blogs like books.
• A bit about the Polish city of Krakow, the latest Unesco City of Literature.
• "It's very tiring and exhausting when you try to ask for your rights and in return you get a dictatorship," says Aysha, who's part of Jordan's (mostly) female underground slam poetry scene. So she and a bunch of fellow poets are slammin' back.
• Dick Metcalf, an editor (or is it writer/editor or just writer?) who was fired for his pro-gun control article in the Guns & Ammo magazine says two major firearms makers may have played a part in his dismissal.
• Some surprises about the Malay language, and a list of Malay words with Sansrkit origins. Also: "...when a Malay speaks a sentence of ten words, probably five to seven of them will be Sanskrit words..." Considering the look of the web site, betul ke?
• What could be the best and worst 21st-century novels. The century's just started and Katie Price has two.
• "Gaming" literature: should (and would) Fear Factor-like reality shows make book-writing more exciting?

"Third Book! Third Book!"

So I was at the recent MPH Warehouse Sale 2013 and this guy was also there to autograph his books and other related merchandise.

Boey Cheeming, author of When I Was A Kid 1 and 2, at Food Foundry
(Section 17, PJ) book signing, 07 September 2013

Yes, the same guy "whose nuts I (apparently) made famous", to paraphrase a former colleague.

This guy asked me what the next step was, now that he has two books out, as well as calendars, T-shirts, and custom Sharpie marker pens.

Feeling a wee bit responsible for his rock-star status, I advised him to go slow and take a break for a bit. I felt that he'd been burning both ends, doing his book tours, talks, and media interviews and photo shoots. He'd fallen sick at least once during his latest homecoming tour.

"Oh, really?" he went, and sought a second opinion from a colleague at the distribution side.

"No, he should keep up the momentum," she said with a look that searched me for signs of mental illness.

"Exactly," said the rock star. "There'd be trouble if her boss heard what you just said."

How are sales doing, I asked.

"Very good," my colleague said. "In fact, the second book is selling better than the first."

When I saw the first book, I didn't expect it to shoot to the moon, either. I'd felt it was good enough that I'd managed to help get the book sold in Malaysia and maybe Singapore.

So my colleague's sentiments were basically, "Third book! Third book!"

Better than hot cakes: Boey's When I Was A Kid, Books 1 and 2

Then we turned to the tudunged fangirls lining up to have their books and stuff signed, and get a custom sketch for their upcoming birthdays plus a photo with Rock Star.

What next after Book Two, we asked them.

"Third book! Third book!"

Guess it was to be expected.

"He has a following," one tudunged lady said, adding that everybody reads his blog, he's so funny, and all that, so of course they will want a third book - maybe a fourth and a fifth....

And here I am, worried over whether he will burn out, like a rock star of the musical variety. Rock Star works hard for his success. He takes every opportunity he can to promote his books, himself, and the notion that you can be successful doing what you love.

And he gives his fans what they want. Custom autographs? Sure thing. Want a Diablo doodle with his signature? No problem. A sketch of a Dungeons and Dragons card-game character? No sweat.

Obliging author doodles Diablo for a fan

Some authors should take a leaf out of his book and burn the leaf that says "Who needs all that? My book sells itself." That's not true anymore - but has that ever been true?

Given that this book thing is all he's doing right now to make a buck, I suppose he is putting in the hours.

Some friends of a friend are nuts about his books as well. Relatable, they said of his childhood stories, and funny. My signed copy of Book 1 went to Turkey with a friend, who also took my signed copy of Book 2 to India - both with permission.

It's likely Friends of a Friend are also going, "Third book! Third book!" as well.

So maybe I shouldn't have rained on his parade by suggesting that he take a break - and miss all the fun of making a book and flying around meeting fans of all ages and demographics.

But I do want to see what comes out of his Sharpie for many years to come. I've read about how fame devours celebrities and it's something I wouldn't wish on anyone, even on bad days.

I'm hoping that Rock Star's crowd is much better.