Tim And The Red Coats

It appears that the so-called "re-invention" of publishing touted by Amazon and 4-Hour Guy Tim Ferriss involves bandying the we new publishing vs them traditionals in his collaboration with Amazon for The 4-Hour Chef.

Another thing about Ferriss's marketing is he's using BitTorrent to distribute the PR package for The 4-Hour Chef. Often associated with online piracy, BitTorrent seems like an unlikely promotional tool, but Ferriss seems confident. And it's one way of helping to refine BitTorrent's image.

The stats thus far have been encouraging. The PR bundle has been d-loaded about 211,000 times and around 85,000 BitTorrent users have checked out the book at Amazon.

Victory means getting on a best-seller list or something, to "send a message to the incumbent world of publishing, to those who want everything to remain in the 1900's." But is he also claiming that his efforts may be somehow stymied by the "old guard" - presumably Barnes & Noble - as an example to other writers pondering a shift to the "new" publishing model?

At least that's what I can infer from that ... unusual post of his.

So Ferriss appears to be implying that he's a victim of what he sees as unjust busines practices from an 'old school' bookstore chain who won't carry books by Amazon, which makes him an underdog of sorts. And who wouldn't support an underdog?

Oh yes, I would love to buy a book from this guy

Even if you "must take attack using different means" to get your book sold, please don't paint all publishers red with your big broad brush. More than two centuries after the Red Coats left, 'the colonies' is still a work-in-progress. Just like publishing. At least he didn't outright say that publishers hate authors.

Also, his book isn't banned in the way we are more familiar with. For one, it doesn't look like anybody in the White House sees The 4-Hour Chef as a threat to national security. No religious body seems offended by this book. It's just that Barnes & Noble doesn't want anything by Amazon inside its stores, a move which I think will eventually prove futile.

And Timmy Ferriss is no publishing lightweight. He'll be fine, regardless of who he works with on his book project.

While some may decry his "misleading" marketing strategies, Ferriss's decision to jump ship to Amazon does not make him a traitor or disloyal. Writers have every right to go with an agent, distributor or publisher who they feel can give them the best deal. That's how it's been and will be.

One should also remember that publishers, like corporations, do what's best for them first. That will never change, either.

News: A Reviewing Mood, Etc, A Cyclist And A Big Bad Wolf

Michiko K's review of Calvin Trillin's book - in verse - gets somebody in Salon all interrogative, though I doubt any malice was intended. Are we seeing the development of a trend? Meanwhile, the negative review wave rumbles on with Zoë Heller's take on Salman Rushdie's Joseph Anton, which Gawker has anointed "Hatchet Job of the Year 2012" - so soon?

Why did Gawker like it? Because, according to them, Heller's a known journalist taking on what some would consider a literary titan. So:

We want a tiger to take down a tiger, not a sleeping housecat, especially not a housecat that's generally friendly and harmless and writes books that your great-aunt likes to bring on airplanes to calm her nerves.

Also, it is very exciting to watch important British people insult each other (see the House of Lords for further evidence). They are, generally speaking, much better at it than Americans, partly because reading is a blood sport there, but also because they've had centuries of practice on us...

So eloquent and succinct.

For those who're lazy to write creative reviews, here's five rules of writing a Pete Wells-style takedown. Have I talked about this...?

And this long LA Review of Books piece on Bill Henderson's Rotten Reviews Redux and the credentials of a critic is worth poring over.

In other news:

• Simon & Schuster dives into self-publishing with self-publishing solutions provider Archway Publishing. But, like with all "pay-to-play" publishing, one advises caution, especially with premium rates like these.
• RIP Zig Ziglar.
• Some notable authors join a campaign to make books part of emergency relief efforts. Because "nourishment for the mind" is just as important as nourishment for the body, clothes and a roof.
• Is our fondness for happy endings blunting our appetite for "unhappily ever after"?
• James Gleick’s The Information wins the 2012 Royal Society Winton Prize for Science Books. I reviewed it some time ago and it's worth a look.
• Somebody seems unhappy that EL James is Publisher's Weekly's Publishing Person of the Year. Because, apparently, "she did not" write a good book and that she just got lucky after she threw "the virginal girl and powerful man" she'd borrowed from Twilight into bed together and "tied them up".
• Apparently, 25 million people in China only read cell phone novels. ...That's a lot of cell phones.
• Wow. Is the world of modern art so ... awful?
• Publishers may be in for legal tussles over rights for a bunch of books in 2013. A clause in the US Copyright Law introduced in 1978 allows authors - or their next-of-kin, I think - to reclaim rights to their works after 35 years.

Oh, yes. This year's Big Bad Wolf Book Sale is happening from 07 to 23 December at the Mines Convention Centre (MIECC), from 9am to 9pm. This year, they're kicking off the craziness with a 63-hour-long opening (for real?!) from 6.30am on Friday, 07 December to 9.30pm on Sunday, 09 December.

There's more stuff in the insanely graphic-intensive web site (never dealt with slow broadband speeds or shrinking data transfer quotas before?), including a video of how to get to the venue.

Aaaaand, Sandra Loh, author of Pedalling Around the Peninsula, will be at Kinokuniya @ Suria KLCC on 08 December from 3-4pm to talk about her book. Don't think I'll be in the audience this time around.

Editing Manuscripts ... Like Deboning Fish

Sometimes, cookbook editing is the pits, especially for multilingual cookbooks. Grammar can be flexible, the writing can be boring and, if the recipes look good, you're hungry even before you're halfway through.

The instructions, however, have to be concise and clear-cut.

I spent far too much time on Thursday quibbling with a sales exec (and sometimes proofreader) about whether a word should be standardised as "fillet" or "fillets" throughout the whole book. One of them situational things.

When you say "300g of grass carp fillet", do you expect one fillet to weigh exactly 300g, or a bunch of fillets weighing 300g in total?

But if you say "2 Spanish mackerel fillets", then it can't be "fillet" in the ingredients list or instructions, right?

And what happens to the "fillet(s)" when you cut it (or them) into strips or pieces?

In some of the recipes, chunks of Spanish mackerel so do not look like they were filleted. Some recipes even instruct the reader to "debone" actual fillet(s).

To quote the meaning of "fillet" in a culinary context from the Wiktionary (italics mine): "A strip or compact piece of meat or fish from which any bones and skin and feathers have been removed."

Like what you see below.

The mackerel "fillets" in the recipes look like:

The whitish thingy in the centre is the spine. That's a mackerel steak. Though I'm not sure if it's known as such in Malaysia.

...Talk about bone(s) of contention.

I finally decided that if the number of pieces is stated it's "fillets". If the weight is mentioned, it's "300g of grass carp fillet" - like in this recipe - because when it comes to meat, people usually say "300g of beef/chicken/pork". Though one might be in a quandary when confronted with "brinjal", "pumpkin", "zucchini", "endive" or "tomato(es)".

As for the instructions, I cut out "fillet(s)" altogether, where applicable, and used either "fish" or the type of fish. Except for recipes where the number of pieces are mentioned. I have no clue as yet about what to do with the Spanish mackerel.

...maybe deboning fish would be much hard- sorry, easier.

News: Restaurants, Books and Stuff

New York Times restaurant critic Pete Wells's bulldozing of Guy's American Kitchen and Bar rippled for a bit last week, leading to bandwagon-hopping pieces like this one, where a boatload of restaurant critics relate their experiences with negative reviews.

Meanwhile, a Japanese restaurant gets a bad review in the Guardian, and a LA Weekly food critic ran down Gordon Ramsay's Fat Cow.

No, I don't think it's getting trendy to bash restaurants, and I hope that never happens.

Since I'm on a food roll, here's a Ruth Reichl interview where she talks about food books and food culture.

Elsewhere:

• After books that essentially says "beware of (some) chefs" (Kitchen Confidential/) and "beware of (some) waiters" (Waiterrant), now there's "beware of (some) hotel clerks".
• Randall Sullivan's book on the "King of Pop" reveals a sad, tragic life.
• It seems the French publisher of Fifty Shades is cracking down on copycat titles, which it has termed "parasitical" ... isn't it just like the French to ramp up the drama? Nothing, however, has been said about the parodies and 'tributes' to Ms Erika Leonard's blockbuster trilogy that came out before the publication of the French edition, so I'm guessing those are in the clear.
• Merger II: Is HarperCollins interested in buying Simon & Schuster?
• JK Rowling and EL James left out of Bad Sex shortlist. Aww, too obvious, perhaps?
• Good self-published books? Here's how to find them.
• Woman arrested for "Liking" a Facebook post in "world's biggest democracy".
• Happy much-belated birthday to Parnassus Books, which some might know as "Ann Patchett's bookstore".

Also: Lydia Teh's Honk! If You're Malaysian is going for another print run, which will feature a redesigned cover. If this batch sells out, that means over 20,000 copies would be sold since it was first published in 2007. Will post a little bit more about this soon.

This Beautiful And Caffeinated World

first published in The Malaysian Insider, 22 November 2012


I bought this book with the hope of learning all that's interesting about coffee.

I wish it had been written in an interesting way.

Mark Pendergrast's encyclopaedic and scholarly Uncommon Grounds packs a lot of history, geography, a bit of chemistry and assorted trivia in what reads like a memoir of the black brew, complete with illustrations, ad posters, photos and graphical material.

From the fabled tales of its discovery to the rise of the "third wave", coffee has played a bigger part in our modern history than even the most caffeine-literate among us would dare to imagine. Real wars, trade wars, gender wars, civil wars, ad wars, and the colourful characters that pioneered the early coffee trends.

Even sex was part of this rich history. One legend says a Lt. Col. Francisco de Melo Palheta from Brazil charmed a few coffee seedlings from the First Lady of French Guiana in the 18th century. Today, Brazil is considered the world's largest producer of coffee.


Factually voluminous
Points of interest in this book include:

•  Clash of civilisations. Over 400 years ago, in a bid to ban what was then also known as a "Muslim drink", Pope Clement VIII was given a taste of coffee, and was hooked. He reputedly said he'd baptise the "delicious" drink to make it "a truly Christian beverage." Thank goodness there was no Internet or social media back then, or history might have been different.

•  Kopitiams in England. In the 1700, coffee houses were also called "penny universities". Over a one-penny cup of coffee, one can listen in on discussions that could go on for hours. The topics varied according to the clientèle, and no two coffeehouses served the same group, apparently. Nowadays, coffeehouses can be so noisy, you can barely hear yourself speak. And good luck trying to get a cuppa for a penny.

•  Yankees once knew squat about coffee. For a long time, it seems nobody in the US knew how to properly select, roast and brew the beans. Nor did they know or learn to love the taste of pure coffee. What they added to 'improve' the flavour chills the blood. A partial list (around the 1880s) includes such adulterants as chicory, chrysanthemum seeds, coal ashes, dog biscuits, malt, parsnips, rice, sawdust, wheat and wood chips. One's glad they got much better since then.

•  Coffee substitutes. With all the things used to adulterate coffee around that time, small wonder it made some people sick. In 1895 businessman Charles William Post came up with a 'healthier' substitute. Post was also a savvy marketeer of his roasted cereal coffee substitute, "Postum", using ads that struck a chord with his audience. Ironically, Post also drank coffee, which may or may not have stressed him out or driven him to suicide.

•  Cupping was a guy sport, until... Erna Knutsen was probably the first female ever to enter the male-dominated cupping room, and became a specialist in high-end coffee beans. She also gave the name "specialty coffee" to her niche. The term appeared in the Tea & Coffee Trade Journal in 1974.

•  Beans in one basket? Bad idea. As a major producer of coffee, the effects of frost on Brazil's coffee crop is carefully watched. Substantial crop damage means higher prices. But as this slack is taken up by countries such as Vietnam, there's the risk of a coffee glut instead.

If Uncommon Grounds were sampled like a coffee, one notices almost immediately a distinct academic dryness that registers heavily on the senses with just the slightest touch of fruitiness. Very little of the blurbed wit is there, except for the footnotes which elicit the briefest of sparkles before dissipating completely. What comes on most strongly are the pungent earthy notes of the deepest sun-deprived alcoves of a library or archival hall.

The author appears not to take sides or present a skewed point of view, hence the neutral, uninteresting tone which makes going from cover to cover almost impossible. Interesting it may be, all that socio-politico-economic stuff just flew over my head, putting me - ironically - to sleep after a couple of chapters' worth. These parts deserve a revisit when the mind is more lucid.

But you'll learn lots of stuff about coffee, like how instant coffee is made. I'm now more determined than ever to avoid it, unless it's the finer brands and only when making milkshakey novelty coffee drinks at home.


A bitter brew for some

That blood had been spilled over coffee may astonish some. "Blood coffee" has been around for a while; Pendergrast quotes the example of Idi Amin, who financed his reign of terror with profits from Ugandan coffee exports. A news report spotlights criminal raids on Kenyan coffee farms.

But consider this: A news report cites the International Coffee Organisation (ICO) as saying: "The value of total exports in calendar year 2011 is currently forecast at $23.5 billion for a total volume of 102.4 million bags compared to US$16.7 billion for a volume of 96.8 million bags in 2010." Globally, over two billion cups are drunk every day, most of that in developed nations.

In short, coffee is big business. Pendergrast once said that it's the second most valuable legally exported commodity in the world after oil, a statement I first heard in what I think is the 2005 documentary, Black Coffee. Though he seems to have disavowed that assertion in this edition, it's occasionally repeated on the web.

Considering how tightly coffee is woven into the fabric of our lifestyles, I don't think much that can be done at the moment about some of our money trickling down to these unsavoury enterprises. Let someone else take up that Facebook campaign.


Sip, don't gulp
Perhaps it's because my love and experience for coffee has yet to reach the rarefied heights inhabited by the caffeinated cognoscenti that I failed to see the finer points of Pendergrast's Uncommon Grounds.

There's so much in this book, it'll take a while for everything to percolate down to one's subconscious. I just know that I'll be sipping my next good cuppa Java, Brazilian or Colombian with more care.

So maybe I did it wrong. Maybe this book should be sampled in small doses and not gulped down with pinched nose like bitter medicine. It is as complex as the beverage it profiles. The chronological order of the chapters makes that easier but sometimes, one can get carried away and just turn page after page after page after....

...think I'll just stop here and wrap this up.

Even after internalising the whole book, one gets the sense that it's just scratching the surface of the bean. Coffee is still with us, and will continue to evolve along with - and shape - civilisation as we know it. That is, if climate change doesn't wipe out coffee first.


Time markers have been added to the "points of interest" in this version.

Photos taken at Artisan Roast TTDI at 4, Jalan Rahim Kajai 14, Taman Tun Dr Ismail, 60000 Kuala Lumpur and RAW Coffee @ Wisma Equity, 150 Jalan Ampang, 50450 Kuala Lumpur

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Uncommon Grounds

The History of Coffee and How It Transformed Our World

Mark Pendergrast
Basic Books (2010), revised edition
424 pages
Non-fiction
ISBN: 978-0-465-01836-9

News: Haters, Reviewers, and Publishers

Guy Fieri's American Kitchen & Bar put the New York Times's restaurant critic Pete Wells in an interrogative mood. Though Wells was exceptionally harsh to the restaurant, I have no patience or sympathy to any celeb who behaves and presents himself in ways that make him a target for ridicule.

I won't deny that I found Wells's fiery take on Fieri entertaining. And I do enjoy writing the occasional hate piece - which you may not see here - because there is a kind of pleasure in hating something. But it's got to be a well-written, sufficiently informed piece. Maybe I'll elaborate on this some day.

Back in the book world: Put off by what "professional" reviewers - "corrupt & paid laborers: academics & journalists", like Pete Wells - did to a book, an author subjected (or rather, "crowdsourced" reviews for) his book to "amateur reviewers" and didn't like what he got. So how lah?

Elsewhere:

• Vietnamese publishers vent against "unauthorised books". "Unauthorised" can mean a lot of things, but I suspect they're talking about pirated books. Elsewhere, an Amazon-published author turns to a former "hotbed of piracy" to distribute his book which, under the Amazon imprint, is not being hosted by retailers such as Barnes & Noble.
• Days ago, an article by one Michael Levin that suggests "publishers hate authors" appeared on The Huffington Post. Victoria Strauss posted a response. It should be noted that Levin runs a ghostwriting company. Based on the tone in some of the stuff he's written, would it be too subjective to suggest that some of his bile might be targeted at publishers who didn't like what he'd written?
• Apparently, reading on a Kindle is not like reading a physical book. ...And I thought I was a paper-book romantic.
• "Missing e-books", and how publishers' control over their digital material is keeping them from libraries. But like paper books and physical bookstores, it's getting harder to argue for the continued existence of brick-and-mortar libraries. The question is: How many of us still want them around?
• The Nagani Book Club, an iconic Yangon-based publishing house, may re-open after being shut for seven decades. On a related note, here's some background on Burmese literature and its associations with the independence movement.
• When you need to turn down a publishing contract.
• Newly retired novelist Phillip Roth tries to discourage a new author and fails. "Don't do this to yourself"? C'mon, let a guy dream.
• China's great shame, one writer's 'tombstone': the Great Famine.
• When a son's book is used to defend his father's killer.

Last but not least: The Dulang Washer (MPH Publishing, 2011) has been longlisted for the 2013 IMPAC Dublin Literary Award. Other contenders include The Sense of an Ending by Julian Barnes, The Art of Fielding by Chad Harbach, The Sisters Brothers by Patrick deWitt, The Tiger’s Wife by Téa Obreht and The Cat’s Table by Michael Ondaatje. Which all start with "The".

And the crowdfunding drive for publishing Readings for Readings 2 has collected RM3,000, the "minimum" funding amount. With four days to go before the deadline, this is generally where last-minute contributions should start trickling in.

A Glimpse Into The Abyss

I didn't spend much time 'unpacking' this book because I was way too creeped out by some of the nasty behaviours recorded within. And with some diligence, anyone interested in reading about Anonymous, etc can probably Google the relevant information.

Groups such as Anonymous are even more of a threat to home computer users and businesses than crooks or oppressive regimes. To me, that's what Olson (inadvertently) drove home in this book. I've never come so close to quitting Facebook, Twitter, etc than I did after reading about "William".

And the Westboro 'Church', for one, may have been a poor choice for a target; that nest of vipers makes LulzSec look like CARE.

Wikileaks, meanwhile, is becoming a joke, no thanks to its 'leader's' antics. Somewhere along the way, like the former LulzSec crew, he lost the plot. Thus, the movement unravelled and faded into the background under the glare of his grandstanding.

Would things have turned out differently if the Assange, Topiary, et al remained an enigma? Perhaps that would be answered by another Wikileaks or LulzSec, which is probably a matter of time.

This book was a good piece of journalism, but Parmy Olson didn't quite tell the 'full story' of Anonymous, which is still out there, and still making waves.

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A glimpse into the abyss

Parmy Olson makes it very, very hard for one to keep calm and go online

first published in The Star, 16 November 2012


We Are Anonymous is probably the scariest book you'll read in 2012. Parmy Olson's book on the faceless, amorphous Internet collective is enough to make you distrust your own passwords – a well-founded fear these days when news of hacking, data theft and destruction of people's digital lives are increasingly creeping into the headlines.

But, as the subtitle says, this book is more about the rise and fall of LulzSec, the hacker group that claimed responsibility for a number of high-profile hackings in the past several years.

LulzSec's leap into notoriety began with the failed attempts to infiltrate Anonymous by cybersecurity firm HBGary Federal's former CEO Aaron Barr. It was only after several members of Anonymous locked him out of his social media accounts and published his e-mails did he realise he either needed a much bigger boat and harpoon ... or easier prey. Barr resigned, and HBGary Federal is now defunct.

We do get a peek into the underbelly of the Internet where groups such as Anonymous lurk. But as the book progresses, the focus shifts to LulzSec. We see this group break away from Anonymous and, through acts of digital theft and vandalism aided by hackers outside LulzSec, help establish the myth of Anonymous as a world-shifting underground movement – until a combination of hubris, dissent and betrayal brought it down. A handy timeline of events is available in the book for reference.

Olson's research is voluminous, as the end notes testify. However, I wasn't quite as awed by Anonymous's role in the "global cyber insurgency" (which, so far, hasn't lived up to the hype) as I was overwhelmed by its potential to cause havoc in our online lives (as well as by the wealth of computer jargon within).

One comes away with a very grim outlook of the future of computer security.

It may not be Olson's intent, but this book makes it hard to see members of Anonymous, LulzSec and other similar groups as anything but selfish, self-aggrandising, amoral and extremely computer-savvy miscreants who amuse themselves by hacking into systems, stealing data, and messing with the lives of others. One example is "William", a hacker who, among other things, duped some Facebook users into giving him nude photos of themselves.

And these people are among those whom former LulzSec member Topiary claims "owns" the Internet: "The Internet belongs to the trolls and the hackers, the extremists and the enthusiasts; it will never cease to be this way," he wrote in a "missive" published near the end of this book. Which includes everything that the rest of us puts on the Web, one presumes, and if these guys want to mess around with all that, there is, apparently, nothing the rest of us can do about it.

My blood runs cold thinking about that.

It's said that one is more likely to die in a road accident than be attacked by a shark. Thousands pass their days online without incident, so one shouldn't be unduly worried. Olson, arguably though, makes it very, very hard to keep calm and go online.


This review, the 50th done for The Star was based on a complimentary copy

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We Are Anonymous

Inside the Hacker World of LulzSec, Anonymous, and the Global Cyber Insurgency

Parmy Olson
Little, Brown (June 2012)
498 pages
Non-fiction
ISBN: 978-0-316-22765-0