Book Marks: Books In Wartime, Authors And Self-Promotion

"Books remain powerful. Amid all the offerings of digital media – from bingeable shows to news blogs and funny videos – reading still has a place for many of us," writes Beth Driscoll, Associate Professor in Publishing and Communications at the University of Melbourne, in The Conversation. "Adaptable and enduring, books have not been replaced by new media, but sit alongside them: they circulate not only in print form, but as audiobooks and online serials; they are adapted for other media."

In times of crisis, one might turn to books for clarity, if not an escape. A much harder activity for those in Ukraine, where Russian bombardments also target the book publishing industry. According to Voice of America:

"According to the Ukrainian Book Institute, Russian strikes and other aggressive actions have destroyed 174 libraries and almost 2 million books. "The Smithsonian Institution, located in Washington, has also documented the massive destruction of Ukraine's book publishing facilities, some of which are designated as cultural heritage sites, as well as libraries and archives."

Which is perhaps why there's a book boom in the besieged country at the moment. Shelled by an aggressor, Ukrainians have been turning to books for an escape, and perhaps some hope of peace.

Anastasia Yehorova, an IT project manager whose husband is in the military, told Radio Free Europe/Radio Liberty that she has bought "five times more books than she used to before Russia's full-scale invasion." However, "the real reason I buy more than I can read is because I am afraid that the Russians will force us to flee again ... and that we won't be there anymore – and neither will Ukrainian books."

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With myriad ways authors can promote their books – often because they HAVE TO – they are increasingly turning to marketers so that they can concentrate (more) on writing than the other stuff. But is what they're paying worth it? Shouldn't their publishers do all that work?

This isn't new, as Maris Kreizman notes. "There are lots of independent publicists who've been working with authors to supplement the work of their in-house teams for years." But she provides some points to ponder when considering shelling out extra for promotions and coverage.


Elsewhere:

• "Even for a writer who has made a specialism of slim, succinct books, this one is short," writes Claire Armitstead at The Guardian about Raja Shehadeh's book, What Does Israel Fear from Palestine? "Why, he asked in 2016, did Israel not take inspiration from South Africa's journey towards the abolition of apartheid? His conclusion, eight years later, is damning. 'The very high human and material cost of the war in Gaza proves that what Israel fears from Palestine is Palestine's very existence.'"
• "What does the world miss when a beloved author's work is left incomplete? Does the possible loss justify the risk that the finished product isn't what it might have been? ... What does it mean for an author's work to be released into the world without that author's blessing?" Posthumous publications may never go out of style, nor be free of controversy. Somewhere out there though, someone may be happy to read such a publication.
• "I just wanted to 'Cuti-cuti Malaysia' at that time, but later I decided I to write about it. I have a very good memory and so when I look through my photos and FB posts, it is easy for me to write about the things I saw and did then, even though a lot of time has passed in between." Lam Ching Fu returns with the second instalment of My Journey By Bus, which features Pahang, Terengganu, and Kelantan.
• Debut Singaporean author Lee Wen-yi's novel, The Dark We Know, has been picked up by Gillian Flynn Books – yes, that Gillian Flynn – and is expected to be released on 13 August. Like some, she started writing during the COVID-19 pandemic. The young adult novel follows a teenage art student as she unites with an estranged childhood friend and battles a supernatural evil in her small town.
• In an interactive session on 15 June at The Red Bari coffee shop in Kolkata, editors Shantanu Ray Chaudhuri and Maitreyee B. Chowdhury fielded questions from the audience about books, writing, and publishing. Both speak from their experience in India, but their advice may also apply regardless of where you're from or who you're submitting to.
• "Both [Edgar Allan] Poe and the novice printer Calvin F.W. Thomas were just eighteen when the poet handed over his manuscript, presumably at Thomas's shop at 70 Washington Street in Boston, and paid him to make it into a book. The result was forty pages of unevenly printed verse bound in drab tan wrappers the shade of a faded tea stain." The startling story of Tamerlane and Other Poems, Poe's debut collection, which is now a much-sought-after item by bibliophiles.
• Here's an incredible story about a public library in the United Kingdom that's become more than a place to read and borrow books. When you learn of how social safety nets are being gutted here and there, it's no surprise some turn to public libraries for certain essentials.
• During a book event, Librairie Gouraya, a bookshop in the Algerian city of Bejaia, was raided by police who detained an author, the publisher, and several others. No explanation was given, but The New Arab suggests it might have to do with the Koukou publishing house, which "has been subject to censorship in recent years."
• Free online library Internet Archive had to take down half a million titles after a clutch of book publishers sued them for copyright infringement. "To restore access, IA is now appealing, hoping to reverse the prior court's decision by convincing the US Court of Appeals in the Second Circuit that IA's controlled digital lending of its physical books should be considered fair use under copyright law," reports Ars Technica.
• Like an ouroboros: "Ban This Book, a children's book written by Alan Gratz, will no longer be available in the Indian River county school district since the school board voted to remove the book last month," reports The Guardian. Of course it happened in the US state of Florida, and it was because a parent challenged the book. The children's book is about a kid who couldn't borrow a book from a library because it was challenged by, yes, a parent, prompting her to start a library of banned books.

Literature, In Trouble?

"...I don't mean that literature has to always have a meditative and philosophical slant, but when writing descends to levels of serving only the senses and not the spirit, it becomes debauched and demeaning, "goes an op-ed in Khaleej Times. When people write cookie-cut books with the sole intention of adding the suffix of 'author' to their names to fuel their professional lives or to boost their egos, literature falls from grace."

While I agree with this op-ed somewhat, I don't know how writers alone can shift the needle in this when I feel publishers and audiences play a bigger role in what comes out. Is the writer taking aim at books by celebrities or influencers?

The piece seems to exhibit a longing for a time that may not have existed and a dread of an encroaching literary apocalypse that may not be. I recognise bits of my old self in some of these outpourings. Going into writing, one has – and will develop – certain ideas about what the craft is and what purposes it serves, which will be worn down by time and exposure to all sorts of material.

My early takes on certain genres and writing styles have been whittled down in this manner over the years, which is why nowadays I wince when I read takes like this:

I wonder what significance modern writing (I hesitate to categorise today's frivolous bookly endeavours as literature) will have for mankind and its future. Is the era of writing for change, to positively influence societies, to impart courage, to reflect the good and denounce the bad and to comfort a deeply wounded global civilisation over? Is literature now turning into mere candy floss with little gains for the reader except satisfying the senses?

I wonder what kind of "candy floss" literature is the writer referring to. No examples are provided. However, Rabindranath Tagore's Gitanjali, Anne Frank's The Diary of a Young Girl, and Victor Frankl's Man's Search for Meaning were cited as examples of works that "shine a torch on the resilient nature of human beings in the face of hardships" and offer readers hope that they too can prevail, with "the will and mindset."

While there is acknowledgement of the need for chick lit and the like, "but as along as the written word does not bring perspective to our everyday struggles and give us an opportunity for emotional catharsis and empathetic considerations, no writer has done justice to this glorious craft."

It's 2024 and this sort of thinking still exists, steady as a rock in rough seas. I shouldn't be amazed. Silos are meant to be impervious. Either that or it's a slow op-ed day and they're fishing for engagement.


Lit is lit
I doubt there was ever a golden age of literature. Then and now, publishing has been a free-for-all since the masses were taught to write. Institutions can gatekeep but it's futile. Bawdy rhymes, gory horror, spicy smut and the like were the rage back then as they are today, and not all of it polished. Ever heard of the penny dreadful?

Now, it's Fifty Shades of Grey. The Secret. Partisan political punditry. Steamy yet toxic Wattpad romances. All existing side by side with the classics, scholarly works, investigative journalism, memoirs, and other bestsellers. And does "cookie-cut" refer to the slew of Instapoetry tomes in the wake of successes by the likes of Rupi Kaur and Lang Leav?

Authorship carries a certain cachet, so of course some would find it appealing. That aside, writing unserious stuff can be as fun as reading it, so it wouldn't surprise me if the genesis of some "serious" writers involved forays in spheres of mass-consumption such as fan fiction. And if more people are seeking escapes in such stuff, why? If more are writing material that serve "only the senses and not the spirit", why?

And who's to say that "fluff" doesn't "bring perspective to our everyday struggles and give us an opportunity for emotional catharsis and empathetic considerations"? Maybe the authors wrote it into the "fluff", or it's what readers feel after spending an afternoon with some. Surely there are other reasons for their popularity other than the nature of the contents.

For every score of "fluffy" titles that come out, there could be a handful of painstakingly crafted, well-thought-out works of some literary merit. Just about every writer writes for some degree of personal gratification – the most vital being able to eat – regardless of aim or what they tell themselves and interviewers. That their works somehow achieve an altruistic goal is at best happenstance.


Right words, right time
Les mots justes, to paraphrase Gustave Flaubert. When a reader chances upon a title, they could be in some sort of pickle. So if reading that title happens to open a door towards the solution to their woes or solve it outright, all well and good. The merits of such titles or whether they should be written can be discussed, but why toll the bell for something that isn't dying but thriving?

Writing "for change, to positively influence societies, to impart courage, to reflect the good and denounce the bad and to comfort a deeply wounded global civilisation" is a pursuit for the privileged. Who can think big if one is worried about food, shelter, and healthcare? If the highbrow goals of the craft need to be carried, that responsibility should fall to writers who can – noblesse oblige and all that.

In literature, fluff has always co-existed with serious. One does not have to thrive at the expense of another. The amount of fluff doesn't cancel the existence of other works, so they'll always be available. All one has to do is seek.